CRM - Customer Relationship Management
Datasoft offers a complete range of CRM services starting from CRM strategy to package implementation and production
support. The end-to-end services include:
Strategic Consulting and Planning
Business requirement and process definition, gap analysis and package evaluation.
Data model analysis to map the CRM data model with the bank’s data model
Configuration of CRM modules and customization for meeting specific business requirements
Building interfaces, both online and batch, with legacy and back end processing systems
Implementation including system setup, data migration, user training and handholding during parallel runs.
Post implementation support including 24/7 Help Desk and Production support.
Integration with Business Intelligence and Data Warehouse Systems
CRM Architecture – Conceptual View
The diagram below, illustrates a typical CRM management process whereby customer and prospect information is
extracted from a data warehouse or other sources to create an integrated CRM Data Mart from which critical
business performance indicators -- customer demographics, financial, transactional, products, preferences,
behavior, profitability scores, historical data -- is used to generate real-time, precision-marketing campaigns across
multiple delivery channels. The CRM Architecture also calls for a "feedback Loop" or retrofit process to further
enrich customer relationships with new products and services for future promotions.